Mexico: locations of coming across advertisements 2019
With regard to the past 4 weeks, more than three quarter of respondents in Mexico (aged 18 to 64) came across advertisements on social media as of 2019. Second rank YouTube ads: These are usually advertisement clips that are placed at the beginning or in the middle of videos.
Expenditure on advertisements in Mexico
More than 70% of the respondents came across advertisements while watching TV. In Mexico, this kind of ad placement seems rather lucrative since an average consumer in this country (aged 4 years and older) spends more than 5 hours daily watching television as of third quarter of 2019. This might be one of the factors for advertisers to primarily invest in free tv advertisements in Mexico.
From 2000 to 2018, the number of internet users in Mexico increased tenfold. The advertising expenditures on this medium accordingly gone up steadily, and as per forecasts, around 25 billion Mexican pesos will be spent on internet advertising in Mexico in 2022.