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Mexico: locations of coming across advertisements 2019

Advertisements to almost each of us is a daily companion as we are confronted with it in several parts of everyday life. Advertisers seem to cover every single location which is expected to catch your attention. From the billboards to the supermarkets, newspapers to the internet, it is very difficult to avoid ads in today’s world. So, when it comes to consumers in Mexico: Where do they mostly come across advertisement?

With regard to the past 4 weeks, more than three quarter of respondents in Mexico (aged 18 to 64) came across advertisements on social media as of 2019. Second rank YouTube ads: These are usually advertisement clips that are placed at the beginning or in the middle of videos.

Expenditure on advertisements in Mexico
More than 70% of the respondents came across advertisements while watching TV. In Mexico, this kind of ad placement seems rather lucrative since an average consumer in this country (aged 4 years and older) spends more than 5 hours daily watching television as of third quarter of 2019. This might be one of the factors for advertisers to primarily invest in free tv advertisements in Mexico.

From 2000 to 2018, the number of internet users in Mexico increased tenfold. The advertising expenditures on this medium accordingly gone up steadily, and as per forecasts, around 25 billion Mexican pesos will be spent on internet advertising in Mexico in 2022.

Where have you come across advertisements in the past 4 weeks?

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Number of respondents

6,295 respondents

Age group

18 to 64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "Advertising in Mexico"

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