This timeline presents the advertising spending in Mexico from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Mexico would amount to around 4.23 billion U.S. dollars in 2019, up from 2.96 billion in 2010. Free TV is the largest ad medium in the country, followed by the internet and the radio. Mexico is the third largest ad market in Latin America.
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Mexico: advertising spending 2010-2019
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Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
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This timeline presents the advertising spending in Mexico from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Mexico would amount to around 4.23 billion U.S. dollars in 2019, up from 2.96 billion in 2010. Free TV is the largest ad medium in the country, followed by the internet and the radio. Mexico is the third largest ad market in Latin America.
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This timeline presents the advertising spending in Mexico from 2010 to 2017 and provides a forecast for 2018 and 2019. The source projected that the ad expenditure in Mexico would amount to around 4.23 billion U.S. dollars in 2019, up from 2.96 billion in 2010. Free TV is the largest ad medium in the country, followed by the internet and the radio. Mexico is the third largest ad market in Latin America.
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- Release date
- December 2018
- Region
- Mexico
- Survey time period
- 2010 to 2017
- Supplementary notes
-
* Forecast.
Figures have been rounded.
More information
- Region
- Mexico
- Survey time period
- 2010 to 2017
- Supplementary notes
-
* Forecast.
Figures have been rounded.
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Statistics on "Advertising in Mexico"
- Ad market in Latin America
The most important statistics
- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)Latin America: media & entertainment market value 2016-2021, by sector
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)Latin America: advertising spending 2010-2019
- Change in advertising spending in Latin America from 2010 to 2021Latin America: ad spend growth 2010-2021
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)Latin America: advertising spending 2018-2021, by medium
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)Advertising spending in Latin American countries 2019
- Ad market in Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by mediumMexico: distribution of ad spend 2016-2019, by medium
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)Leading advertising categories in Mexico 2017
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)Mexico: leading advertisers 2017
- Advertising spending of the federal government in Mexico from 2013 to 2016 (in billion Mexican pesos)Mexico: government ad spend 2013-2016
- Advertising spending of the federal government of Mexico in 2016, by governmental agency (in million Mexican pesos)Mexico: government ad spend 2016, by agency
- Traditional media
The most important statistics
- TV advertising expenditure in Mexico in 2016 and 2020 (in billion U.S. dollars)Mexico: TV advertising spending 2016-2020
- TV advertising expenditure in Mexico from 2015 to 2022, by type (in billion Mexican pesos)Mexico: TV advertising spending 2015-2022, by type
- Radio advertising expenditure in Mexico in 2015 and 2016 (in billion Mexican pesos)Mexico: radio ad spend 2015-2016
- Newspaper advertising expenditure in Mexico from 2012 to 2021 (in million U.S. dollars)Newspaper advertising spending in Mexico 2012-2021
- Magazine advertising expenditure in Mexico from 2007 to 2016 (in million U.S. dollars)Magazine advertising spending in Mexico 2007-2016
- Gross production of advertising inserts printing industry in Mexico from September 2017 to September 2018 (in million Mexican pesos)Mexico: advertising inserts production value 2017-2018
- Video games advertising expenditure in Mexico in 2016 and 2020 (in million U.S. dollars)Mexico: video games ad spend 2016-2020
- Out-of-home (OOH) advertising expenditure in Mexico in 2016 and 2020 (in million U.S. dollars)Mexico: OOH ad spending 2016-2020
- Digital media
The most important statistics
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)Mexico: digital advertising spending 2014-2017
- Digital advertising spending in Mexico from 2015 to 2022 (in billion Mexican pesos) Digital advertising spending in Mexico 2015-2022
- Digital advertising spending per person in Mexico from 2015 to 2020 (in U.S. dollars)Digital ad spend per person in Mexico 2015-2020
- Distribution of digital advertising spending in Mexico from 2015 to 2017, by formatMexico: digital ad spending 2015-2017, by format
- Share of programmatic in digital advertising spending in Mexico in 2015 and 2016Mexico: programmatic share in digital ad spend 2015-2016
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)Mexico: mobile ad spend 2012-2017
- Share of selected formats in mobile internet advertising spending in Mexico in 2017Mexico: mobile ad spend format market shares 2017
- Leading categories in mobile internet advertising spending in Mexico in 2017Mexico: leading mobile ad spend categories 2017
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- Media and entertainment market value in Latin America in 2016 and 2021, by sector (in million U.S. dollars)
- Advertising spending in Latin America from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Latin America from 2010 to 2021
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)
- Advertising expenditure in selected countries in Latin America in 2019 (in million U.S. dollars)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Change in advertising spending in Mexico from 2010 to 2019
- Distribution of advertising spending in Mexico from 2016 to 2019, by medium
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)
- Advertising spending of the federal government in Mexico from 2013 to 2016 (in billion Mexican pesos)
- Advertising spending of the federal government of Mexico in 2016, by governmental agency (in million Mexican pesos)
- TV advertising expenditure in Mexico in 2016 and 2020 (in billion U.S. dollars)
- TV advertising expenditure in Mexico from 2015 to 2022, by type (in billion Mexican pesos)
- Radio advertising expenditure in Mexico in 2015 and 2016 (in billion Mexican pesos)
- Newspaper advertising expenditure in Mexico from 2012 to 2021 (in million U.S. dollars)
- Magazine advertising expenditure in Mexico from 2007 to 2016 (in million U.S. dollars)
- Gross production of advertising inserts printing industry in Mexico from September 2017 to September 2018 (in million Mexican pesos)
- Video games advertising expenditure in Mexico in 2016 and 2020 (in million U.S. dollars)
- Out-of-home (OOH) advertising expenditure in Mexico in 2016 and 2020 (in million U.S. dollars)
- Digital out-of-home (DOOH) advertising expenditure in Mexico in 2016 and 2020 (in million U.S. dollars)
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)
- Digital advertising spending in Mexico from 2015 to 2022 (in billion Mexican pesos)
- Digital advertising spending per person in Mexico from 2015 to 2020 (in U.S. dollars)
- Distribution of digital advertising spending in Mexico from 2015 to 2017, by format
- Share of programmatic in digital advertising spending in Mexico in 2015 and 2016
- Mobile internet advertising spending in Mexico in 2012, 2016 and 2017 (in million U.S. dollars)
- Share of selected formats in mobile internet advertising spending in Mexico in 2017
- Leading categories in mobile internet advertising spending in Mexico in 2017
- Adblocking penetration rate in selected countries in Latin America in 2016
- Share of internet users interacting with online ads they saw in Mexico as of April 2018
- Advertising spending in Dominican Republic from 2010 to 2018 (in million U.S. dollars)
- Advertising spending in Colombia from 2016 to 2019, by medium (in million U.S. dollars)
- Year-on-year change of the media advertising revenue in Australia in the first quarter 2018, by type
- Advertising expenses of the information and communications industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Total advertising spending and online ad spending in China from 2008 to 2012 (in billion U.S. dollars)
- Advertising spending in Morocco, Tunisia and Algeria in 2017 (in million U.S. dollars)
- Advertising expenses of the retail industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Advertising expenses of the precision equipment and office supplies industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Distribution of radio advertising expenses in Japan in 2017, by industry
- Advertising expenses of the fashion and accessories industry through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Distribution of magazine advertising expenses in Japan in 2017, by industry
- Advertising expenses through traditional media in Japan in 2017, by industry (in billion Japanese yen)*
- Leading advertisers in Canada in 2017, by advertising spending (in million Canadian dollars)
- Print advertising expenditure in the United Kingdom (UK) from 2007 to 2019 (in billion GBP)*
- Distribution of advertising and marketing communications spending in Norway in 2017, by media or activity
- Advertising spending in the prefabricated wood buildings and components industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Year on year change of the advertisement spending in Hong Kong in 3rd quarter 2017, by industry
- Advertising spending in the special trade construction industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Advertising and sales promotion expenses of WD-40 Company worldwide from FY 2012 to FY 2018 (in million U.S. dollars)*
- Advertising costs incurred by Helen of Troy Limited fiscal years 2014 to 2018 (in million U.S. dollars)
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