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Advertising spending in the world's largest ad markets 2021
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Advertising spending in the world's largest ad markets 2021
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
This statistic contains a forecast of advertising expenditure in the world's largest advertising markets in 2021. Japan is expected to be the third largest ad market in 2021, with a total advertising expenditure of 45.1 billion U.S. dollars.
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
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This statistic contains a forecast of advertising expenditure in the world's largest advertising markets in 2021. Japan is expected to be the third largest ad market in 2021, with a total advertising expenditure of 45.1 billion U.S. dollars.
Show more- Show sources information
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- Release date
- December 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- forecast; current prices
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- December 2018
- Special properties
- forecast; current prices
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
- Growth of advertising spending worldwide from 2010 to 2021Growth of advertising spending worldwide 2010-2021
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Distribution of global advertising spending in 2021, by mediaDistribution of global advertising spending 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)Global print advertising expenditure from 2000 to 2017
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2000 to 2021Global newspaper ad spend growth 2000-2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Broadcast media
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)TV advertising spending worldwide from 2000-2021, by region
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global radio advertising expenditure 2015-2017
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global audio ad expenditure 2010-2020
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021Global digital ad spend growth 2016-2021, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating systemGlobal mobile ad spend in H1 2018, by OS
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by regionMonetized mobile video ad impression share worldwide 2016-2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Branded entertainment marketing revenue worldwide 2016-2017
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Product placement revenue worldwide 2016-2017
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: advertising spending change 2014-2017
- Advertising expenditure development in Germany 2013-2019
- Advertising spending in the Asia Pacific region from 2010 to 2020
- Planned ad spending changes of small and medium-sized companies in China in 2011
- Global ad spend distribution 2018, by medium
- Distribution of company advertising spending in China 2011
- Global advertising expenditure 2010-2020, by region
- E-commerce advertising expenditure in Germany 2000-2017
- Global ad spend 2007-2021
- Ad spend in Latin America 2015, by country
- Ad spend in Africa 2015, by country
- Company advertising budget share of revenue in Finland 2016
- Opinion on push notification advertising in France 2015
- Ways in which adults would willingly advertise a brand Australia 2017
- Advertising revenue in France 2011-2023
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- EBITDA of Publicis Groupe worldwide 2014-2018
Studies
- Digital advertising in Europe
- Advertising in Europe
- Advertising market in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- BRICS advertising
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Advertising in the Nordics
- Advertising in North America
- Political advertising in the U.S.
- Advertising industry in Spain
- Out-of-home advertising
- Advertising in Italy
Statistics on "Advertising worldwide"
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)
- Growth of advertising spending worldwide from 2010 to 2021
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2021, by media
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100
- Increase in marketing spending according to CMOs worldwide as of July 2018, by industry
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2000 to 2021
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Compound annual growth rates of selected digital ad types worldwide between 2016 and 2021
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Number of websites selling native advertising from 4th quarter 2014 to 3rd quarter 2017
- Adblocking penetration rate in selected countries worldwide as of February 2018
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channel
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks of 2018 by number of points in the WARC Creative 100
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Year-on-year advertising spending change in Italy from 2014 to 2017
- Year-on-year net advertising expenditure change of companies in Germany from 2013 to 2019
- Advertising spending in the Asia Pacific region from 2010 to 2020 (in million U.S. dollars)
- Plans of small and medium-sized companies in China regarding their ad spending over the next 12 months in 2011
- Distribution of advertising spending worldwide in 2018, by medium
- Distribution of advertising spending by small and medium-sized companies in China in 2011
- Global advertising expenditure from 2010 to 2020, by region (in billion U.S. dollars)
- Advertising expenditure in the e-commerce sector in Germany from 2000 to 2017 (in million euros)
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Advertising spending in selected countries in Latin America in 2015 (in million U.S. dollars)
- Advertising spending in selected countries in Africa in 2015 (in million U.S. dollars)
- Share of company expenditure on advertising of the revenue in Finland in 2016
- French people's opinion on mobile push notification advertising in 2015
- Share of adults willing to perform selected advertising activities as part of a brand sponsorship in Australia as of December 2017
- Advertising revenue in France from 2011 to 2023 (in billion U.S. Dollars)
- Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium
- EBITDA of Publicis Groupe worldwide from 2014 to 2018 (in million euros)
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