This statistic contains a forecast of advertising expenditure at the world's largest advertising markets in 2020. Japan is expected to be the third largest ad market in 2020, with a total advertising expenditure of 45.69 billion U.S. dollars.
- Media & Advertising›
- Advertising & Marketing ›
Advertising spending at the world's largest ad markets 2020
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
Exclusive Premium Statistic
This statistic contains a forecast of advertising expenditure at the world's largest advertising markets in 2020. Japan is expected to be the third largest ad market in 2020, with a total advertising expenditure of 45.69 billion U.S. dollars.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic contains a forecast of advertising expenditure at the world's largest advertising markets in 2020. Japan is expected to be the third largest ad market in 2020, with a total advertising expenditure of 45.69 billion U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- March 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- March 2018
- Special properties
- forecast; current prices
More information
- Region
- Worldwide
- Survey time period
- March 2018
- Special properties
- forecast; current prices
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)Global advertising spending 2010-2018
- Growth of advertising spending worldwide from 2010 to 2020Growth of advertising spending worldwide 2010-2020
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2020
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2010 to 2020Global newspaper ad spend growth 2010-2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global directories advertising revenue 2014-2019
- Broadcast media
The most important statistics
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Change in mobile video advertising spending in 4th quarter 2016, by regionMobile video ad spend growth 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of global mobile display advertising revenue in 2015, by ad selling companyGlobal mobile display ad revenue 2015, by company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating systemMobile ad spend in Q3 2017, by OS
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)WPP: annual revenue 2006-2017
- Cannes Lions
The most important statistics
- Revenue generated by the Cannes Lions festival from 2014 to 2017 (in million British pounds)Cannes Lions festival revenue 2014-2017
- Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Advertising worldwide
- 159 page/s
- English
- pptx
- Detailed references
Everything On "Advertising worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned ad spending changes of small and medium-sized companies in China in 2011
- Global print advertising expenditure from 2000 to 2017
- Distribution of company online advertising spending in China 2011
- Advertising spending in the Asia Pacific region from 2010 to 2020
- Distribution of company advertising spending in China 2011
- Global advertising expenditure 2010-2020, by region
- Advertising expenditure development in Germany 2013-2017
- Global ad spend distribution 2017, by medium
- Italy: advertising spending change 2014-2017
- Global ad spend 2007-2021
- Ad spend in Africa 2015, by country
- Ad spend in Latin America 2015, by country
- Global ad spend 2016, by region
- Company advertising budget share of revenue in Finland 2016
- Survey on attitudes towards advertising in Germany 2012
- Offers encouraging carefully considered purchases in France 2015
- Share of print advertising expenditure contribution India 2017 by category
- Mobile share of the online display advertising market in European countries 2013-2015
Studies
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising industry in Spain
- Out-of-home advertising
- Advertising in Italy
- BRICS advertising
- Advertising agencies in the U.S.
- Automobile advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Programmatic advertising
- Search advertising in the U.S.
Popular Related Keywords
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2020
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Distribution of TV advertising spending worldwide in 2019, by segment
- Coping mechanisms against ads on TV and video content worldwide in 2015
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of entries at Cannes Lions in 2015 and 2016, by category
- Year-on-year advertising spending change in Italy from 2014 to 2017
Premium Statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Change in advertising revenue in 2015 and 2016, by region
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2010 to 2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Distribution of global TV industry revenue in 2015, by source and region
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Change in mobile video advertising spending in 4th quarter 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of global mobile display advertising revenue in 2015, by ad selling company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating system
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Types of in-game ads used by game developers worldwide as of October 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Revenue generated by the Cannes Lions festival from 2014 to 2017 (in million British pounds)
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)
- Plans of small and medium-sized companies in China regarding their ad spending over the next 12 months in 2011
- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Distribution of online advertising spending by small and medium-sized companies in China in 2011
- Advertising spending in the Asia Pacific region from 2010 to 2020 (in million U.S. dollars)
- Distribution of advertising spending by small and medium-sized companies in China in 2011
- Global advertising expenditure from 2010 to 2020, by region (in billion U.S. dollars)
- Year-on-year net advertising expenditure change of companies in Germany from 2013 to 2017*
- Distribution of advertising spending worldwide in 2017, by medium
- Global advertising expenditure from 2007 to 2021 (in billion U.S. dollars)
- Advertising spending in selected countries in Africa in 2015 (in million U.S. dollars)
- Advertising spending in selected countries in Latin America in 2015 (in million U.S. dollars)
- Distribution of advertising spending worldwide in 2016, by region
- Share of company expenditure on advertising of the revenue in Finland in 2016
- Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012
- According to you, what kind of offers encourage carefully considered purchases?
- Share of print advertising expenditure contribution across India in 2017, by category
- Mobile display advertising as share of online display advertising in Europe from 2013 to 2015, by country
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.