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Advertising spending in the world's largest ad markets 2024

Published by
J. G. Navarro,
Jan 6, 2023
It is projected that Japan will be the third largest ad market in 2024, with a total advertising expenditure of nearly 60 billion U.S. dollars. The United States will remain on the throne with ad spend amounting to about 363 billion dollars, and China will take second place that year.

Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars)

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Zenith
Release date

June 2022

Region

Worldwide

Survey time period

June 2022

Special properties

forecast; current prices

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Statistics on " Advertising worldwide "

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Statistics on Advertising worldwide

Overview

7

Regional advertising

7

Traditional media

6

Digital & mobile

7

Agencies

8

Further related statistics

16

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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