It is projected that Japan will be the third largest ad market in 2024, with a total advertising expenditure of 57 billion U.S. dollars. The United States will remain on the throne with ad spend amounting to nearly 365 billion dollars, and China will take second place that year.
Advertising spending in the world's largest ad markets in 2024
(in billion U.S. dollars)
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Zenith. (December 6, 2021). Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/275916/forecast-of-advertising-expenditure-at-the-worlds-largest-ad-markets/
Zenith. "Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars)." Chart. December 6, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/275916/forecast-of-advertising-expenditure-at-the-worlds-largest-ad-markets/
Zenith. (2021). Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/275916/forecast-of-advertising-expenditure-at-the-worlds-largest-ad-markets/
Zenith. "Advertising Spending in The World's Largest Ad Markets in 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/275916/forecast-of-advertising-expenditure-at-the-worlds-largest-ad-markets/
Zenith, Advertising spending in the world's largest ad markets in 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275916/forecast-of-advertising-expenditure-at-the-worlds-largest-ad-markets/ (last visited May 28, 2022)
