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Advertising spending in the world's largest ad markets 2021
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Advertising spending in the world's largest ad markets 2021
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
It is projected that Japan will be the third largest ad market in 2021, with a total advertising expenditure of 48.8 billion U.S. dollars. The United States will remain on the throne with ad spend surpassing 260 billion dollars, and China will take second place that year.
Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
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- Release date
- October 2019
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- Worldwide
- Survey time period
- September 2019
- Special properties
- forecast; current prices
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- September 2019
- Special properties
- forecast; current prices
Other statistics on the topic
Global advertising market
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- Overview
- Global advertising spending from 2010 to 2019 (in billion U.S. dollars)Global advertising spending 2010-2019
- Growth of advertising spending worldwide from 2000 to 2021Growth of advertising spending worldwide 2000-2021
- Distribution of global advertising spending in 2021, by mediumDistribution of global advertising spending 2021, by medium
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Advertising markets with the highest major media expenditure growth worldwide between 2018 and 2021Global ad markets with highest major media spend growth 2021 vs. 2018
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Most creative advertising markets of 2018 by number of points in the the WARC Creative 100 WARC Creative: most creative advertising markets 2018
- Regional advertising
- Advertising spending in the Asia Pacific region from 2010 to 2021 (in billion U.S. dollars)Advertising spending APAC 2010-2021
- Advertising expenditure in the Asia Pacific region in 2018, by type (in billion U.S. dollars)Advertising spending APAC 2018, by type
- Advertising spending in Latin America from 2010 to 2021 (in billion U.S. dollars)Latin America: advertising spending 2010-2021
- Advertising spending in Latin America in 2018 and 2021, by medium (in million U.S. dollars)Latin America: advertising spending 2018-2021, by medium
- Advertising expenditure in Western Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Western Europe 2017-2021, by medium
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Central and Eastern Europe 2017-2021, by type
- Advertising spending in the Middle East and North Africa (MENA) from 2000 to 2021 (in million U.S dollars)MENA advertising spending 2000-2021
- Traditional media
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Newspaper advertising expenditure worldwide from 2000 to 2021 (in billion U.S. dollars)Global newspaper advertising expenditure 2000-2021
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2000 to 2021, by region (in million U.S. dollars)TV advertising spending worldwide from 2000-2021, by region
- Radio advertising expenditure worldwide from 2000 to 2021 (in billion U.S. dollars)Global radio advertising expenditure 2000-2021
- Outdoor advertising expenditure worldwide from 2000 to 2021 (in billion U.S. dollars)Global OOH ad expenditure 2000-2021
- Digital & mobile
- Digital advertising spending worldwide from 2018 to 2023 (in billion U.S. dollars) Digital advertising spending worldwide 2018-2023
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2020, by formatDigital ad spend growth 2016-2020, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)Mobile advertising spending worldwide 2007-2021
- Share of mobile advertising spending worldwide in 2nd half 2018, by industryGlobal in-app ad spend share in H2 2018, by vertical
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)Global DOOH ad spend 2017-2027
- Agencies
- Most creative agency networks of 2018 by number of points in the WARC Creative 100 WARC Creative: most creative agency networks in 2018
- Leading PR agencies worldwide in 2018, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2018
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2017
- Global revenue of the Publicis Groupe from 2008 to 2018 (in billion euros)Revenue of the Publicis Groupe 2008-2018
- Interpublic Group's revenue from 2006 to 2018 (in billion U.S. dollars)Interpublic Group's revenue 2006-2018
- Omnicom Group's revenue from 2006 to 2018 (in billion U.S. dollars)Omnicom Group's revenue 2006-2018
- Revenue generated by WPP from 2006 to 2018 (in billion British pounds)WPP: annual revenue 2006-2018
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018Number of acquisitions carried out by major ad holdings 2016-2018
- Italy: advertising spending change 2014-2017
- Advertising spending APAC 2010-2021
- Advertising expenditure development in Germany 2013-2019
- Global advertising expenditure 2010-2020, by region
- Planned ad spending changes of small and medium-sized companies in China in 2011
- Distribution of company advertising spending in China 2011
- Global ad spend 2016, by region
- Global ad spend 2007-2021
- E-commerce advertising expenditure in Germany 2000-2017
- Media advertising spending in the U.S. 2019, by medium
- Ad spend in Africa 2015, by country
- Industries ranked by advertising investments in above-the-line media in Germany 2017
- Industry revenue of »advertising« in Spain 2011-2023
- Canada: interest in evidence in ads 2012, based on HHI less than100K
- Annual spending on wired Internet advertising in the Netherlands 2012-2023
- Canada: interest in advertising elements 2012, based on HHI more than100K
- Italy: ROE before taxes of advertising and marketing companies 2017-2021
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