Factors impacting advertising investments of companies in Mexico 2024

Published by
Julia Faria,
Dec 10, 2024

During a survey in Mexico, nearly two-thirds (or 63 percent) of responding advertisers mentioned inflation could impact their advertising spending decisions in 2024. Meanwhile, 54 percent of the interviewees cited possible economic recession as a factor that could influence their ad budget.

Events impacting advertising spending decisions among companies in Mexico in 2024

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Source

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Release date

February 2024

Region

Mexico

Survey time period

2024

Number of respondents

48 advertisers with national presence

Method of interview

Questionnaire

Supplementary notes

  • The source does not provide a date for the survey. The date provided is the publication date.
  • Multiple answers were possible.

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Statistics on " Advertising in Mexico "

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Overview

6

Mexican ad market at a glance

4

Traditional media

5

Digital media

4

Marketers perspective

3

Consumer insights

6

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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