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Mexico: online ad response rate 2022

Published by Julia Faria, Jan 6, 2023
During an April 2022 survey fielded in Mexico, 29 percent of responding internet users stated that they clicked on ads they saw online. A year earlier, the share stood at 34 percent. In 2021, digital advertising spending in the North American country amounted to over 56 billion Mexican pesos.

Share of internet users clicking on online ads they saw in Mexico in 2021 and 2022

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Sources

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Release date

July 2022

Region

Mexico

Survey time period

December 2020 and January 2021 and April 12 to 25, 2022

Number of respondents

2021: 1,812; 2022: 1,430

Special properties

among internet users only

Method of interview

Telephone interview

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Statistics on " Advertising in Mexico "

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Statistics on Advertising in Mexico

Global and regional overview

6

Ad market in Mexico

7

Traditional media

7

Digital media

8

Further related statistics

16

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Topics

Advertising in MexicoSocial media usage in MexicoFintech in MexicoE-commerce in MexicoInternet usage in Mexico
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