The popularity of e-commerce sites focusing on arts & crafts, like Etsy or Amazon Handmade, is a clear example of the big economic impact of hobbies and leisure activities. Overall, music, food, and travel are among the most common interests worldwide, regardless of the geographical context. In terms of revenue in the toys & hobby sector, China led the global market in 2019, followed by India and the United States.

While the impact of the coronavirus (COVID-19) pandemic in the hobbies industry varied according to the segment, e-sales of the toys, hobby & DIY market worldwide did not suffer and are forecast to increase steadily until 2025.

Market size

The plant sector in the U.S. is a growing market
Market size of the plant and flower growing sector in the United States from 2011 to 2020, with a forecast for 2021 (in billion U.S. dollars)
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Despite the coronavirus (COVID-19) pandemic, the market size of the plant and flower growing sector in the United States slightly increased in 2020 over the previous year. Overall, it reached roughly 15.3 billion U.S. dollars. That was about three times the market size of the musical instrument and supply store sector in the U.S., which, in contrast, suffered the impact of the health crisis in 2020.

Number of businesses in the plant and flower growing sector in the United States
Market size of the musical instrument and supply store sector in the United States

Market segments

Lawn care leads the gardening field
Lawn and garden participation in the United States from 2015 to 2019 (in millions of households)
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About 92 million households in the United States took part in lawn and gardening activities in 2019. While lawn care participation in the U.S. peaked at about 62 million in 2019, participation in landscaping and flower gardening – the second and third most popular activities respectively – decreased from the previous year. Overall, soil amendment or mulch products, nursery products, and gardening plants were the most purchased gardening items in 2019.

Lawn and garden participation in the United States, by activity
Lawn care participation in the United States
Landscaping participation in the United States

Industry trends

U.S. e-retail sales of toys, hobby & DIY are expected to rise
Toys, hobby & DIY retail e-commerce revenue in the United States from 2017 to 2025 (in million U.S. dollars)
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The retail e-commerce revenue in the toys, hobby & DIY segment in the United States amounted to about 69.74 billion U.S. dollars in 2019. Sales revenue is expected to increase steadily, reaching about 91.9 billion U.S dollars by 2024. However, the share of toys, hobby & DIY sales as a percentage of total U.S. e-retail sales is expected to decrease gradually between 2020 and 2024.

Toys, Hobby & DIY eCommerce report
Toys & Hobby Report

Industry leaders

The quartet of the North American musical instruments market
Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*
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Harman Professional is a division of Harman International, an American independent subsidiary of the Samsung Group. Based on revenue, Harman was the leading music and sound supplier in North America in 2019. In that year, its estimated income reached about one billion U.S. dollars. Shure Inc., Fender, and Yamaha Corporation of America followed on the list, all with estimated revenues of above 700 million U.S. dollars.

Toys & Hobby Report
Leading 100 music and sound suppliers total revenue in North America

Regional overview

Music has the whole world listening
What are your hobbies and interests?
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Music is one of the most popular hobbies and interests worldwide. According to the Statista Global Consumer Survey, about 53 percent of respondents in the U.S. indicated music as being among their hobbies and interests in 2020, while 51 percent chose food, and 41 percent reading or writing. Meanwhile, 69 percent of interviewees in Kenya and about six out of ten respondents in Argentina and Turkey answered the question “What are your hobbies and interests?” with “Music”.

Hobbies & interests in Kenya
Hobbies & interests in Argentina

Industry Definition

Hobbies are commonly considered as leisure time activities whose main purposes are enjoyment and relaxation. They can refer to casual, project-based or regular pastimes. In this respect, this industry encompasses a wide range of different recreational sectors. The arts & crafts segment mainly refers to artistic hobbies and handcrafts, such as painting, knitting, and embroidery. Meanwhile, the gardening market focuses on participation in gardening activities, as well as spending on lawn and garden care and the purchase of gardening tools.

A popular sector of the hobbies industry, the musical instruments segment, looks at wholesale and retail sales, average unit prices, and sold lots of musical instruments, equipment, and software, as well as examining the school music sector. Finally, the tabletop game market analyzes the popularity and main financial aspects of board games, card games, dice games, and similar activities.


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