Japan: sex toy market size 2019

The retail value of the self-pleasure market in Japan was estimated to reach approximately 181 billion Japanese yen in fiscal year 2019, up from about 162 billion yen in fiscal 2014.
The Japanese self-pleasure market refers to the retail of sexual wellness products targeted at adults, such as sex toys.

Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019 (in billion Japanese yen)

Characteristic	Retail value in billion Japanese yen
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Release date

May 2020

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Region

Japan

Survey time period

fiscal years 2014 to 2018; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on the retail amount for end users

Supplementary notes

*Prospect.

Research targets were market players and organizations that have to do with 13 singles-related markets consisting of 15 categories.

According to the source, the words 'singles'or 'solo' have various meanings which not only include single households and unmarried or non-married people, but also individuals, who care for doing and consuming things alone.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Data prior to fiscal year 2015 comes from previous reporting.

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