The retail value of the self-pleasure market in Japan was estimated to reach approximately 181 billion Japanese yen in fiscal year 2019, up from about 162 billion yen in fiscal 2014.
The Japanese self-pleasure market refers to the retail of sexual wellness products targeted at adults, such as sex toys.
Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019
(in billion Japanese yen)
fiscal years 2014 to 2018; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
the market size is based on the retail amount for end users
Supplementary notes
*Prospect.
Research targets were market players and organizations that have to do with 13 singles-related markets consisting of 15 categories.
According to the source, the words "singles"or "solo" have various meanings which not only include single households and unmarried or non-married people, but also individuals, who care for doing and consuming things alone.
1 Japanese yen equals 0.0093 U.S. dollars or 0.0083 euros as of June 2020.
Data prior to fiscal year 2015 comes from previous reporting.
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Yano Research. (May 1, 2020). Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/1008899/japan-market-size-adult-goods/
Yano Research. "Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019 (in billion Japanese yen)." Chart. May 1, 2020. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/1008899/japan-market-size-adult-goods/
Yano Research. (2020). Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/1008899/japan-market-size-adult-goods/
Yano Research. "Retail Value of The Self-pleasure and Adult Goods Market in Japan from Fiscal Year 2014 to 2019 (in Billion Japanese Yen)." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1008899/japan-market-size-adult-goods/
Yano Research, Retail value of the self-pleasure and adult goods market in Japan from fiscal year 2014 to 2019 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1008899/japan-market-size-adult-goods/ (last visited June 26, 2022)
