In 2018, the market size of adult product sector in China amounted to 6.6 billion U.S. dollars, in which 41.3 percent of sales revenue came from online channel. It was much higher than the online sales share in the overall domestic retail industry at 13.8 percent.
Market share of adult product sales in China in 2018, by channel
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Statistics on Love and sex in China
Key demographic figures
5
Relationship status
5
- Premium Statistic Share of single population in China 2021, by gender
- Premium Statistic Share of singles among young people in China 2021, by age group
- Premium Statistic Share of single people in China 2021, by city tier
- Premium Statistic Attitude towards starting a relationship among young singles in China 2020, by gender
- Premium Statistic Average age of entering first romantic relationship in China 2020, by gender
Relationship values and attitudes
7
- Premium Statistic Willingness to commit to one romantic partner for life in China 2021, by gender
- Premium Statistic Confidence in finding true love in China 2021, by age
- Premium Statistic Deal-breakers in a romantic relationship in China 2021, by gender
- Premium Statistic Compromise areas in a romantic relationship in China 2021, by gender
- Premium Statistic Necessities of betrothal gifts in China 2021
- Premium Statistic Acceptance of not buying a home for marriage in China 2021, by age group
- Premium Statistic Willingness to share the costs after marriage in China 2021
Sexuality
6
- Premium Statistic Frequency of sexual activity among young people in China 2021
- Premium Statistic Optimal time span of sexual activity among young people in China 2021, by gender
- Premium Statistic Share of adults actively expressing their sexual desire in China 2021, by gender
- Premium Statistic Share of adults that gain knowledge about sex by watching porn in China 2021, by age
- Premium Statistic Opinion on masturbation among young people in China 2021, by gender
- Premium Statistic Key figures of the most common sexually transmitted infections in China 2021
Online dating
4
- Premium Statistic Revenue of online dating and matchmaking market in China 2015-2022
- Premium Statistic Revenue share of dating and matchmaking platforms China H1 2022
- Premium Statistic MAUs of leading mobile dating and matchmaking apps in China H1 2022
- Premium Statistic Leading goals for using dating apps in China 2022
Adult products
7
- Premium Statistic Market size of adult product industry in China 2016-2025
- Premium Statistic Market size of adult product e-commerce sector in China 2016-2025
- Premium Statistic Revenue and profit of listed adult product e-commerce companies in China 2020
- Premium Statistic Awareness of adult product brands in China 2022
- Premium Statistic Share of adults that used sex toys in China 2021, by age
- Premium Statistic Reasons to use sex toys in China 2022
- Premium Statistic Factors influencing sexual wellness product purchase in China 2022
Further related statistics
16
- GMV growth of B2C adult product market in China 2012-2019
- Sex toy sales value in China H1 2017- H1 2019, by gender
- Age distribution of sex toy consumers in China 2018
- Growth rate of newly registered adult toy companies in China 2015-2017
- Popular female adult product types on Tmal/Taobao in China 2019
- Popular male adult product types on Tmal/Taobao in China 2019
- Adult toy sales volume in China 2019, by price range
- Export and domestic sex toy sales distribution in China 2018
- Monthly sales volume of adult toys on Taobao and Tmall in China 2018-2019
- Sex toy customer distribution in China 2018, by purchasing experience
- Newly registered adult toy company number in China 2015-2017
- Opinions on sex dolls in Italy 2018
- Sex toys usage in Poland 2019
- Increase in sex toy sales on sinful.dk in Denmark 2017, by type of toy
- Share of women who own a rabbit vibrator in the U.S. 2017
- Survey on sex life satisfaction among men in Germany 2019
Further Content: You might find this interesting as well
Statistics
- GMV growth of B2C adult product market in China 2012-2019
- Sex toy sales value in China H1 2017- H1 2019, by gender
- Age distribution of sex toy consumers in China 2018
- Growth rate of newly registered adult toy companies in China 2015-2017
- Popular female adult product types on Tmal/Taobao in China 2019
- Popular male adult product types on Tmal/Taobao in China 2019
- Adult toy sales volume in China 2019, by price range
- Export and domestic sex toy sales distribution in China 2018
- Monthly sales volume of adult toys on Taobao and Tmall in China 2018-2019
- Sex toy customer distribution in China 2018, by purchasing experience
- Newly registered adult toy company number in China 2015-2017
- Opinions on sex dolls in Italy 2018
- Sex toys usage in Poland 2019
- Increase in sex toy sales on sinful.dk in Denmark 2017, by type of toy
- Share of women who own a rabbit vibrator in the U.S. 2017
- Survey on sex life satisfaction among men in Germany 2019
Forward Intelligence (Qianzhan). (August 20, 2019). Market share of adult product sales in China in 2018, by channel [Graph]. In Statista. Retrieved May 30, 2023, from https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/
Forward Intelligence (Qianzhan). "Market share of adult product sales in China in 2018, by channel." Chart. August 20, 2019. Statista. Accessed May 30, 2023. https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/
Forward Intelligence (Qianzhan). (2019). Market share of adult product sales in China in 2018, by channel. Statista. Statista Inc.. Accessed: May 30, 2023. https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/
Forward Intelligence (Qianzhan). "Market Share of Adult Product Sales in China in 2018, by Channel." Statista, Statista Inc., 20 Aug 2019, https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/
Forward Intelligence (Qianzhan), Market share of adult product sales in China in 2018, by channel Statista, https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/ (last visited May 30, 2023)
Market share of adult product sales in China in 2018, by channel [Graph], Forward Intelligence (Qianzhan), August 20, 2019. [Online]. Available: https://www.statista.com/statistics/1106757/china-market-share-of-adult-product-online-and-offline-sales/