The secret behind Touch’s success
Formally known as Xingjiabi (literally meaning “cost performance” in Chinese), Touch adopted a strict product selection mechanism to secure its position in the booming B2C adult product sector. This ensured a high price-to-quality ratio for its m-commerce app, which sells various kinds of sex items. As of 2017, the mobile app amassed more than 45 million users, up from 20 million users in 2014.
Sales boost through e-commerce
When it comes to purchasing sex toys at brick-and-mortar retail stores, Chinese people are still known for being relatively conservative. The country’s thriving e-commerce industry made the once-sensitive topic a profitable business. Over recent years, the market size of adult product e-commerce was expanding and was predicted to equal over 60 billion yuan by 2020.