Income and profit of listed adult product e-commerce companies in China 2018

In 2018, the operating income of Touch, a publicly listed adult product e-commerce company in China, amounted to 129.14 million yuan. Established in 2012 by Tiancai Huang, Touch (Taqu) became the first e-commerce adult product company listed on the New Third Board in China in 2016.

The secret behind Touch’s success

Formally known as Xingjiabi (literally meaning “cost performance” in Chinese), Touch adopted a strict product selection mechanism to secure its position in the booming B2C adult product sector. This ensured a high price-to-quality ratio for its m-commerce app, which sells various kinds of sex items. As of 2017, the mobile app amassed more than 45 million users, up from 20 million users in 2014.

Sales boost through e-commerce

When it comes to purchasing sex toys at brick-and-mortar retail stores, Chinese people are still known for being relatively conservative. The country’s thriving e-commerce industry made the once-sensitive topic a profitable business. Over recent years, the market size of adult product e-commerce was expanding and was predicted to equal over 60 billion yuan by 2020.

Operating income and net profit of major listed adult product e-commerce companies in China in 2018

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Release date

May 2019



Survey time period


Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2020).

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