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Facebook users in Sweden 2017, by age group

Share of individuals who used Facebook in Sweden in 2017, by age group

by H. Tankovska, last edited Aug 9, 2019
Facebook users in Sweden 2017, by age group The biggest share of individuals using Facebook in Sweden in 2017 were the respondents aged between 16 and 25 years. In fact, 93 percent of them were Facebook users, followed by the respondents of ages between 26 and 35 years; 92 percent of whom were Facebook users. The fewest users that year were in the oldest age group of 75 years or older. A survey, conducted in the first half of 2017, investigated how often Swedes used Facebook . The majority of the interviewed individuals (52 percent) used the platform several times a day and only one percent of them answered that they used the platform once a month.  
Facebook usage increases

   The share of Facebook users in Sweden increased between 2011 and 2018. While 63 percent of Swedes used the social media platform in 2011, the percentage grew to over 75 percent as of 2018. The biggest increase was between 2016 and 2017, when the share of users grew with three percent.  

Which pages to do Swedes like?

   The Facebook page with most fans in Sweden, as of April 2019, was Zlatan Ibrahimovic’s. It had over 26 million fans and was followed by Avicii’s page, which had over 19 million fans. Among the other popular pages on the platform were Swedish House Mafia, PewDiePie, ABBA and Newsner.com.
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Share of individuals who used Facebook in Sweden in 2017, by age group

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