Facebook users in Sweden 2019, by age group

The biggest share of individuals using Facebook in Sweden in 2019 were the respondents aged between 16 and 25 years. In fact, 93 percent of them were Facebook users, followed by the respondents of ages between 26 and 35 years; 89 percent of whom were Facebook users. The fewest users that year were in the oldest age group of 66 years or older. A survey, conducted in 2019, investigated how often Swedes used Facebook . The majority of the interviewed individuals (62 percent) used the platform several times a day and only two percent of them answered that they used the platform once a month.  

Facebook usage increases

   The share of Facebook users in Sweden increased between 2011 and 2018. While 63 percent of Swedes used the social media platform in 2011, the percentage grew to over 75 percent as of 2018. The biggest increase was between 2016 and 2017, when the share of users grew with three percent. As of 2010, there was a slight decrease and the share of users amounted to 74 percent.  

Which pages to do Swedes like?

   The Facebook page with most fans in Sweden, as of April 2019, was Zlatan Ibrahimovic’s. It had over 26 million fans and was followed by Avicii’s page, which had over 19 million fans. Among the other popular pages on the platform were Swedish House Mafia, PewDiePie, ABBA and Newsner.com.

Share of individuals who used Facebook in Sweden in 2019, by age group

Share of respondents
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2019

Region

Sweden

Survey time period

2019

Number of respondents

3,184 respondents

Age group

12 years and older

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media usage in Sweden"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.