Most popular brand pages on Facebook in Sweden 2021, by number of fans

G5 Entertainment Games had over three million fans on its Facebook page, which was the most of all Swedish brands as of January 2021. G5 Entertainment Games is a game developer, primarily focusing on mobile games. The second most liked Swedish Facebook page was the one of Scandinavian Airlines SAS, with nearly 1.3 million fans. The football player Zlatan Ibrahimović had the most liked Facebook page in the country in the start of 2020, overall, reaching more than 26 million Facebook fans.

Top pages worldwide

The most liked Facebook page on a global scale was, unsurprisingly, the page of Facebook, with over 214 million fans. It was followed by the technology company Samsung and third in the ranking was Christiano Ronaldo’s page.

Social network advertising

Social media has grown into a mass advertising platform in recent years.The social network advertising spending increased from approximately 16 billion U.S. dollars in 2016, to nearly 38 billion U.S. dollars forecast for 2020. Facebook’s revenue, in particular, saw an enormous increase from 764 million U.S. dollars in 2009, to nearly 70 billion U.S. dollars in 2019.