Leading social networks in Sweden 2023, by market share
Facebook was the social network with the largest market share in Sweden, as of February 2023. The market share of Facebook made up nearly 67 percent of the total market in Sweden. Instagram reached 15 percent, ranking second in the list. Overall, Twitter had roughly 9.12 percent of all Swedish page views.
Social media usage in Sweden
Overall, the share of Swedes participating in social networks grew between 2011 and 2019. 54 percent of interviewed individuals used social media in 2011, whereas in 2019 this increased to 72 percent.
The Nordics and social media
Compared to the other Nordic countries, Sweden ranked fourth in share of active social media users in 2021. The country had 82.1 percent of active users and followed while Denmark's active social media users accounted for 83.6 percent. Iceland had the highest share with 84.7 percent. The Faroe Islands ranked fifth with 81.7 percent. The number of active social media users amounted to 8.32 million in Sweden in 2021.
Social media usage in Sweden
Overall, the share of Swedes participating in social networks grew between 2011 and 2019. 54 percent of interviewed individuals used social media in 2011, whereas in 2019 this increased to 72 percent.
The Nordics and social media
Compared to the other Nordic countries, Sweden ranked fourth in share of active social media users in 2021. The country had 82.1 percent of active users and followed while Denmark's active social media users accounted for 83.6 percent. Iceland had the highest share with 84.7 percent. The Faroe Islands ranked fifth with 81.7 percent. The number of active social media users amounted to 8.32 million in Sweden in 2021.
