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Most popular social networks in Sweden 2019, by share of page views

Ranking of social networks in Sweden as of June 2019, by share of page views

by H. Tankovska, last edited Aug 14, 2019
Most popular social networks in Sweden 2019, by share of page views Facebook was the social network with the most page views in Sweden, as of June 2019. Page views on Facebook made up 71 percent of the total number of page views that came from Sweden. Pinterest, second in this list, had roughly seven percent of all Swedish page views. Instagram reached over six percent wheras Twitter had a page views share of over 6.5 percent. The share of Internet users in Sweden who used Facebook increased over the last years. From 63 percent in 2011, the percentage increased to 76 percent in 2018.
Social media usage in Sweden

   Overall, the share of Swedes participating in social networks grew between 2011 and 2018. 54 percent of interviewed individuals used social media in 2011, whereas in 2018 this increased to 70 percent.

 The Nordics and social media

   Compared to the other Nordic countries, Sweden had the highest share of active social media users in 2018. The country had 73 percent of active users and was followed by Denmark with 71 percent. Norway and Finland had respectively 69 percent and 58 percent active social media users that year. The number of active social media users amounted to 7.3 million in Sweden that year.
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Ranking of social networks in Sweden as of June 2019, by share of page views

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