Try our corporate solution for free!
(212) 419-8286

Dominant e-commerce platforms in selected digital markets 2019

In many online markets, the top three e-commerce platforms account for approximately half of online retail sales. However, there are some regional differences - in China, market leader Alibaba accounts for 58 percent of the e-commerce market, followed by JD and PinDuoDuo with a 16 and five percent market share respectively. The top three e-retailers are responsible for 79 percent of online retail sales, making the country an outlier in terms of its leading platforms' market dominance. On the other end of the spectrum, the situation in the Netherlands is far more balanced: market leader Bol only accounted for 12 percent of e-retail sales, followed by Coolblue and Zalando with nine and six percent of the market.

Market share of the leading e-commerce platforms in selected countries worldwide as of January 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

January 2019

Supplementary notes

Date is estimated.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce worldwide"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.