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Radio advertising expenditure share in Malaysia 2018-2020

Radio advertising made up 8.7 percent of total advertising spend in Malaysia in 2018. By comparison, total ad spend for magazine advertising was at 1.8 percent in the same year. In the next two years, however, digital advertising was predicted to increase the most, at the expense of non-digital and print ad spend.

Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020

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Source

Release date

February 2019

Region

Malaysia

Survey time period

2018

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