Radio advertising made up 8.7 percent of total advertising spend in Malaysia in 2018. By comparison, total ad spend for magazine advertising was at 1.8 percent in the same year. In the next two years, however, digital advertising was predicted to increase the most, at the expense of non-digital and print ad spend.
Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
Characteristic
Share of total advertising expenditure
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Dentsu Aegis Network. (February 1, 2019). Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/
Dentsu Aegis Network. (2019). Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/
Dentsu Aegis Network. "Radio Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/
Dentsu Aegis Network, Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/ (last visited September 07, 2024)
Radio advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043241/malaysia-radio-advertising-spending-share/
