This chart shows the share of advertising expenditure by media type in the United Kingdom (UK) from 2017 to 2021. The figures for 2019, 2020, and 2021 are forecasts. The share of internet advertising spend increased from 61 percent in 2017 to 65 percent in 2018 and, according to these forecasts, will continue to grow.
Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media
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Statistics on Out-of-home advertising in the United Kingdom (UK)
Overview
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- Premium Statistic Outdoor ad spending worldwide from 2000-2024, by region
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Outdoor advertising spending in Western Europe 2000-2024
- Premium Statistic Revenue of outdoor advertising companies worldwide 2021
- Premium Statistic Market cap of leading OOH companies in Europe 2021
UK market
6
- Premium Statistic Advertising revenue in the United Kingdom (UK) 2014-2027, by media
- Premium Statistic Advertising spending growth in the UK 2018-2022
- Premium Statistic OOH advertising spending in the United Kingdom (UK) 2011-2021
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
DOOH
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- Premium Statistic Digital outdoor advertising revenue in the UK 2011-2020, by environment
- Premium Statistic Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2020
- Premium Statistic DOOH ad spending growth in the UK 2018-2023
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising adoption in the UK 2021
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2021
- Premium Statistic Number of DOOH screens in Great Britain 2020-2023
Audience and exposure
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- Premium Statistic Time needed for commute in Great Britain, by transportation 2020
- Premium Statistic Change in number of commuting trips since arrival of COVID-19 in the U.K. 2020
- Premium Statistic Retail footfall year-on-year change in the UK December 2021, by location
- Premium Statistic OOH audience exposure growth predictions in the UK 2021, by location
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Response of UK adults to OOH ads 2020, by audience type
- Premium Statistic Response of UK adults to OOH ads 2020, by type
Further related statistics
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- Share of ad spend in Central and Eastern Europe from 2017 to 2021*, by media
- Share of ad spending in Western Europe from 2017 to 2021*, by media
- Cumulated advertising spending in Sweden 2020, by media
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Poland in 2014, by medium
Further Content: You might find this interesting as well
Statistics
- Share of ad spend in Central and Eastern Europe from 2017 to 2021*, by media
- Share of ad spending in Western Europe from 2017 to 2021*, by media
- Cumulated advertising spending in Sweden 2020, by media
- Advertising spending growth in Estonia in 2014, by medium
- Advertising spending growth in Poland in 2014, by medium
Zenithmedia. (March 1, 2019). Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. "Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media." Chart. March 1, 2019. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. (2019). Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia. "Share of Ad Expenditure in The United Kingdom (Uk) from 2017 to 2021*, by Media." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/
Zenithmedia, Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media Statista, https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/ (last visited April 02, 2023)
Share of ad expenditure in the United Kingdom (UK) from 2017 to 2021*, by media [Graph], Zenithmedia, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1046333/ad-spend-share-united-kingdom-uk/