Italy: e-shoppers purchasing beauty/health care online 2021

The share of regular e-shoppers purchasing beauty and health care products in Italy has increased 19 percent from 2017 to 2021, with the largest jump coming from 2018 to 2019. As of the survey period, 53 percent of the regular e-shoppers responding to the questionnaire reported that they purchased beauty and health care products online, a five percent rise from 2019.

Share of Italian online shoppers purchasing beauty/health care items in selected years from 2017 to 2021

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Italy

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

The interviews were blind interviews, the respondents did not have references to brands, e-tailers or transporters.
The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package. Data prior to 2021 is taken from previous surveys published by the source.
The original question was phrased by the source as follows: "Since January, what types of goods have you ordered online?"

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