Home appliances average spending in Russia 2019, by gender and store type

The average spending of women in home appliances and consumer electronics in Russia was roughly 200 Russian rubles greater in both online and offline stores, compared to the equivalent expenditure by their male counterparts. The likelihood of spending more in physical stores than through the internet was higher for both gender groups.

Average receipt in online and offline stores of consumer electronics and home appliances in Russia in 2019, by gender*

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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