Unit sales of handheld and home video game consoles in Japan 2023
The Japanese console gaming market
The Japanese video game market is one of the biggest gaming markets in the world. While smartphones have become the most popular gaming devices in Japan today and continue to drive the economic growth of the gaming industry as a whole, console gaming remains a large industry worth several hundred billion Japanese yen. Taken together, the most successful titles sell several million copies in the course of a single year. In 2017, the successful launch of the Nintendo Switch brought about the first growth of sales revenue for the gaming console industry after a longer period of declining revenue figures.
Leading video game companies
While the competition in the hardware market is more evenly distributed in other countries, Sony and Nintendo clearly outpace Microsoft in their home market. Next to two of the three major hardware companies, Japan is also home to some of the world’s leading gaming software developers, such as Bandai Namco, Square Enix, Konami, Capcom, and Sega. Their products, which include game franchises like "Final Fantasy" or "Street Fighter," are not only well-received in Japan, but also have a broad audience internationally.