Chile: average consumer brand evaluation 2009-2019

Published by
J. G. Navarro,
Jan 6, 2023
In 2019, the average evaluation score of all brands investigated during a survey carried out in Chile was 633 out of 1,000. Respondents were asked to evaluate 405 brands in 92 categories in three dimensions: prestige, attachment, and availability. The brand that received the highest score was WhatsApp.

Average consumer brand evaluation score in Chile from 2009 to 2019 (index score)

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Release date

May 2019

Region

Chile

Survey time period

2009 to 2019

Supplementary notes

In 2019, the survey respondents came from 39 most populated communes in Chile representing 80 percent of Chilean population. They evaluated 405 brands in 92 categories in three dimensions: prestige, attachment, and availability.
The source does not provide a precise date of survey.

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