Planning to buy Christmas presents online in Sweden 2019, by age

Plans to shop for Christmas through webshops were most common among Swedes aged between 30 and 49 years as of the third quarter of 2019. In fact, 75 percent of them had planned to get their Christmas presents online, whereas the corresponding percentage for older representatives (65 to 79 years old) amounted to 22 percent that year.

Share of the population planning to buy Christmas presents online in Sweden in 3rd quarter of 2019, by age

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Release date

November 2019



Survey time period

Q3 2019

Number of respondents

7,391 respondents

Age group

18-79 years

Special properties

All population

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Tror du att du kommer att handla julklappar på internet i år? "

Four online-panel surveys were conducted.

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Statistics on "Christmas in Sweden"

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