Try our corporate solution for free!
(212) 419-8286

U.S. market share of leading online beauty retailers 2018

Between November 2017 and October 2018, the marketplace accounted for 27 percent of online beauty product unit sales in the United States. Direct sales from Amazon generated 23 percent of online beauty product sales.

Online beauty sales market share of leading retailers in the United States as of October 2018, by share of units sold

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019


United States

Survey time period

November 2017 to October 2018

Supplementary notes

Includes parent categories skin care, cosmetics, and hair care. Data is based on the online spending activity of millions of U.S. consumers from November 2017 to October 2018.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Beauty and personal care e-commerce in the United States"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.