Between 2019 and 2020, Ulta.com was the online beauty retailer with the largest market share growth in the United States, at 67 percent. Amazon.com's direct channel registered the second highest growth, with 53 percent. Macys.com made it third, with a market share growth of 50 percent.
Leading online beauty retailers based on market share growth in the United States in 2020
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1010data. (October 15, 2020). Leading online beauty retailers based on market share growth in the United States in 2020 [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/293257/leading-retailers-online-beauty-sales-market/
1010data. "Leading online beauty retailers based on market share growth in the United States in 2020." Chart. October 15, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/293257/leading-retailers-online-beauty-sales-market/
1010data. (2020). Leading online beauty retailers based on market share growth in the United States in 2020. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/293257/leading-retailers-online-beauty-sales-market/
1010data. "Leading Online Beauty Retailers Based on Market Share Growth in The United States in 2020." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/293257/leading-retailers-online-beauty-sales-market/
1010data, Leading online beauty retailers based on market share growth in the United States in 2020 Statista, https://www.statista.com/statistics/293257/leading-retailers-online-beauty-sales-market/ (last visited July 03, 2022)