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U.S. market share of leading online beauty retailers 2018

Published by Tugba Sabanoglu, Nov 30, 2020
Between November 2017 and October 2018, the Amazon.com marketplace accounted for 27 percent of online beauty product unit sales in the United States. Direct sales from Amazon generated 23 percent of online beauty product sales.

Online beauty sales market share of leading retailers in the United States as of October 2018, by share of units sold

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Release date

January 2019

Region

United States

Survey time period

November 2017 to October 2018

Supplementary notes

Includes parent categories skin care, cosmetics, and hair care. Data is based on the online spending activity of millions of U.S. consumers from November 2017 to October 2018.

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Beauty and personal care e-commerce in the United StatesCosmetics Industry in the U.S.Brands on social mediaU.S. Cosmetic BrandsE-commerce in the United States
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