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Online beauty market share growth in the U.S. 2020, by retailer

Published by
Stephanie Chevalier,
Sep 27, 2021
Between 2019 and 2020, Ulta.com was the online beauty retailer with the largest market share growth in the United States, at 67 percent. Amazon.com's direct channel registered the second highest growth, with 53 percent. Macys.com made it third, with a market share growth of 50 percent.

Leading online beauty retailers based on market share growth in the United States in 2020

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Release date

October 2020

Region

United States

Survey time period

2020

Special properties

compared to the previous year

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Statistics on "Beauty and personal care e-commerce in the United States"

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics Industry in the U.S.U.S. Cosmetic BrandsE-commerce in the United StatesCosmetics Consumer Behavior in the U.S.
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