WeChat KOL marketing KPIs in China 2019
a higher return for the beauty and clothing brands in the market.WeChat is the most popular app in China with over one billion monthly active users in 2018. Its unique e-commerce design has become ideal for companies to boost sales.
As of April 2019, the KOLs (influencers) with above 750 thousand followers on WeChat could gain an average click-through rate of ten percent from posts about a product. In general, KOL marketing campaigns generated