WeChat KOL marketing KPIs in China 2019

Key marketing performance indicators of a WeChat KOL (influencer) with 750 thousand followers in China as of April 2019

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Release date

April 2019

Region

China

Survey time period

as of April 2019

Supplementary notes

*The original source displays the figure as between five to ten percent. The figure presented here is the median of the range.

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