As of 2020, over 40 percent of Swedish online shoppers seemed to prefer purchasing the majority of their Christmas gifts online. On the other hand, just over a third of consumers in the country preferred in-store Christmas shopping that year.
*This number refers to all respondents to the survey from the United States, the United Kingdom, Germany, Sweden and Australia. Ten percent of respondents were from Sweden.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Episerver. (October 7, 2020). Where do you prefer to do your holiday shopping? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. "Where do you prefer to do your holiday shopping?." Chart. October 7, 2020. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. (2020). Where do you prefer to do your holiday shopping?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver. "Where Do You Prefer to Do Your Holiday Shopping?." Statista, Statista Inc., 7 Oct 2020, https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/
Episerver, Where do you prefer to do your holiday shopping? Statista, https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/ (last visited September 20, 2024)
Where do you prefer to do your holiday shopping? [Graph], Episerver, October 7, 2020. [Online]. Available: https://www.statista.com/statistics/1072655/purchasing-christmas-gifts-in-sweden-by-shopping-type/