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Festive season gift inspiration channels in Germany 2018

In Germany, shoppers made discoveries and found inspiration for their Christmas gift purchases more in physical stores rather than online channels or other media like print and TV. According to the results of a survey conducted with holiday shoppers, 61 percent of those surveyed said in-store was their source of inspiration for holiday gifts. In comparison, 53 percent of respondents cited online as a source for discovery and inspiration on their holiday shopping journey.

Main discovery or inspiration channels of gift shoppers during the festive season in Germany in 2018

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Release date

January 2019



Survey time period


Number of respondents

1,502 Respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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Statistics on "Christmas season in the United Kingdom (UK)"

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