Preferred purchase channel for electronics brands in the Netherlands 2019

As of 2019, a sizable share of consumers surveyed in the Netherlands indicated that they would prefer to buy electronics brand products from a shop or webshop which sells multiple brands. Close to 70 percent of consumers included in the survey indicated that multi-brand retailers were their preferred purchase channel, while a quarter of respondents expressed no preference between multi and single-brand shops.

If you wanted to buy electronics from a particular brand, where would you prefer to purchase them?

Share of respondents
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Release date

September 2019



Survey time period


Number of respondents

1,212 respondents

Special properties


Supplementary notes

The question was phrased by the source as follows: "Stel: u wilt een product van een bepaald merk kopen. Waar koopt u die dan het liefst? (Elektronica)" (English: "Should you prefer to buy a product from a particular brand, where would you most prefer to buy it? (Electronics)")

The source does not specify the exact date of survey or survey method.

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Statistics on "Brands in the Netherlands"

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