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Beverage purchase preferences in the Netherlands 2018, by age

The statistic displays the results of a survey concerning beverage purchasing preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, regardless of age, preferred to purchase beverages from international brands. Over 50 percent of respondents in all age groups displayed a preference for big brands when it came to beverages. The share of 18 to 24 year olds who preferred to buy big brands and local brands were highest in 2018, at 66 percent and roughly ten percent respectively.

For beverages, do you preferably buy big brands/international brands or local/national brands?

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Source

Release date

October 2018

Region

Netherlands

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable weight products)"

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Statistics on "Brands in the Netherlands"

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