Packaged goods purchase preferences in the Netherlands 2018, by age

The statistic displays the results of a survey concerning packaged goods purchase preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, across all age groups, preferred to buy big or international brands when it came to packaged goods. In 2018, the share of respondents who preferred to buy local or national products was highest among 18 to 24 year olds, at roughly ten percent, whereas roughly five percent of 25 to 34 year olds indicated that they were inclined to buy locally in the same year.

For packaged goods, do you preferably buy big brands/international brands or local/national brands?

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Source

Release date

October 2018

Region

Netherlands

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable weight products)"

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Statistics on "Brands in the Netherlands"

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