Frozen food brand preferences in the Netherlands 2018, by age

The statistic displays the results of a survey question asking whether shoppers from different age groups preferred to buy frozen food from big or local brands in 2018. The survey results show that as of 2018, the majority of respondents across all age groups preferred to purchase frozen food from big brands. The share of over 34 year olds who preferred to purchase big brands when it came to frozen food was highest, at close to 60 percent, while the share of 25 to 34 year olds who shared this preference in 2018 was lowest, at roughly 50 percent.

For frozen food products, do you preferably buy big brands/international brands or local/national brands?

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Source

Release date

October 2018

Region

Netherlands

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Special properties

shoppers

Method of interview

Online interview

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Frozen foods market in the Netherlands"

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