Share of consumers who purchase personal care locally Netherlands 2018, by product

The statistic displays the results of a survey question asking which types of personal care consumers in the Netherlands bought in 2018 that were with a local brand. The survey results show that at the time of the survey, a sizable share of respondents bought body and hair care products from local brands. 25 percent of survey respondents indicated that the body care products they purchased were made by local brands, while the share of people who bought make up and perfume produced by local brands was lowest, at 15 percent.

Which of the following types of (personal care) products you happen to buy currently are local brands products?

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Release date

October 2018



Survey time period


Number of respondents

401 respondents

Age group

18 years and older

Special properties

shoppers who buy local brands for personal care

Method of interview

Online interview

Supplementary notes

* The source does not specify the precise number of participants in the target group.

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Statistics on "Cosmetics and body care industry in the Netherlands"

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