Fresh food purchase preferences in the Netherlands 2018, by age

The statistic displays the results of a survey concerning fresh food purchase preferences in the Netherlands in 2018, by age. The survey results show that as of 2018, the majority of respondents, regardless of age, preferred to find a balance between local, national and international brands when it came to purchasing fresh food. In 2018, the share of 18 to 24 year olds who preferred to buy locally or nationally was highest, at close to 25 percent, while just below 40 percent of respondents in this age group were inclined to purchase big brands instead.

For fresh food, do you preferably buy big brands/international brands or local/national brands?

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Source

Release date

October 2018

Region

Netherlands

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "For each macro category, you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable weight products)"

The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Brands in the Netherlands"

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