Most popular functional beverage types in China 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, around 62.4 percent of female respondents in mainland China said that they had consumed fermented and probiotic drinks that claimed to promote gut health, such as kombucha tea or beverages with added raw apple cider vinegar. Meanwhile, 52.7 percent of male respondents confirmed this statement as well.

Most popular functional beverage types among respondents in China as of November 2019, by gender

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Release date

February 2020



Survey time period

November 1 to 30, 2019

Number of respondents

1,835 respondents

Age group

16 years and older

Special properties

816 female and 1,019 male respondents; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Which of these functional beverage trends have you tried?

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