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Leading smartphone applications in Japan 2019, by active reach

The instant messaging service LINE was the leading app among smartphone users in Japan as of October 2019, with 83 percent of smartphone users actively using the service during the survey period. The video platform YouTube as well as the Google applications Google Maps, Google App, and Gmail were all used by more than half of smartphone users in Japan.

Most popular smartphone apps in Japan as of October 2019, by active reach

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Release date

December 2019



Survey time period

January to October 2019

Number of respondents

8,000 respondents

Age group

18 years and older

Special properties

average monthly reach during the surveyed period; based on active users

Method of interview

Panel survey

Supplementary notes

*Includes iTunes Radio and iCloud.

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Statistics on "LINE "

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