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U.S. apps active user reach 2021, by age group

Published by L. Ceci, Feb 20, 2023
According to a study of U.S. iOS users aged 18 years old and above, 84 percent of responding Gen Z audiences in the United States were active users of the YouTube app. By comparison, 73 percent of participants aged 26 and above reported being active on the platform via their iOS devices. The active user share for the Instagram app in users between 18 and 25 was recorded at 82 percent, while older users appeared to be slightly less active on the photo and video sharing platform.

Leading apps based on share of active users in the United States as of March 2021, by age group

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Source

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In cooperation with
Measure Protocol
Release date

June 2021

Region

United States

Survey time period

February to March 2021

Number of respondents

5,000 respondents

Age group

18 years and older

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

Supplementary notes

According to the source: "the sample set is 42% aged 18-25, and 58% 26+."

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