Average value of online purchases in Poland 2019, by category

In 2020, electronics was the category on which customers spent the most (14 percent), over 1000 zloty on a single purchase. For fashion, beauty, and food products, customers usually spent from 51 to 250 zloty on a single purchase. Spending on home and garden goods was varied; customers often spent between 51 and 1000 zloty.

Average value of one-time online purchases in Poland in 2019, by category

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Release date

June 2020



Survey time period

May 20-29, 2020

Number of respondents

2,069 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The amounts are given for one-time purchases

Original question: "Gdybyś miał(a) określić najczęstszą średnią wartość swojego jednorazowego zakupu niezależnie od kanału (offline, online, mobile) w kategorii ELEKTRONIKA / MODA / URODA / DOM I OGROD / ŻYWNOŚĆ, to jaka byłaby to kwota?"

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Statistics on "E-commerce in Poland"

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