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Defender of the Fatherland Day gifts in Russia 2020, by online sales increase

Electric toothbrushes and fitness trackers were the most popular products whose sales on the platform Ozon in Russia significantly increased ahead of the Defender of the Fatherland Day, celebrated in the country on February 23 of each year. It is commonly referred to as the day of men, serving as a gender holiday together with the International Women's Day on March 8.

Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category*

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Sources

Release date

February 2020

Region

Russia

Survey time period

February 14-19, 2020

Special properties

Ozon platform users

Supplementary notes

* The study was based on approximately 800 thousand orders on Ozon online shopping platform and 5 million search queries before the Defender of the Fatherland Day. It analyzed prices of gifts over the period February 14-19, 2020 compared the average on other days in 2020.

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