Electric toothbrushes and fitness trackers were the most popular products whose sales on the platform Ozon in Russia significantly increased ahead of the Defender of the Fatherland Day, celebrated in the country on February 23 of each year. It is commonly referred to as the day of men, serving as a gender holiday together with the International Women's Day on March 8.
Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category
The study was based on approximately 800 thousand orders on Ozon online shopping platform and 5 million search queries before the Defender of the Fatherland Day. It analyzed prices of gifts over the period February 14-19, 2020 compared the average on other days in 2020.
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TASS. (February 20, 2020). Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1098973/russia-popular-gifts-for-defender-of-the-fatherland-day-by-online-sales-increase/
TASS. "Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category." Chart. February 20, 2020. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1098973/russia-popular-gifts-for-defender-of-the-fatherland-day-by-online-sales-increase/
TASS. (2020). Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1098973/russia-popular-gifts-for-defender-of-the-fatherland-day-by-online-sales-increase/
TASS. "Increase in Online Sales before The Defender of The Fatherland Day in Russia in 2020, by Gift Category." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1098973/russia-popular-gifts-for-defender-of-the-fatherland-day-by-online-sales-increase/
TASS, Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category Statista, https://www.statista.com/statistics/1098973/russia-popular-gifts-for-defender-of-the-fatherland-day-by-online-sales-increase/ (last visited July 04, 2022)
