Russia: most popular gifts for February 23, 2020

Electric toothbrushes and fitness trackers were the most popular products whose sales on the platform Ozon in Russia significantly increased ahead of the Defender of the Fatherland Day, celebrated in the country on February 23 of each year. It is commonly referred to as the day of men, serving as a gender holiday together with the International Women's Day on March 8.

Increase in online sales before the Defender of the Fatherland Day in Russia in 2020, by gift category

Characteristic	Sales increase
Electric toothbrushes	517%
Fitness trackers and sports watches	325%
Socks	317%
Perfumery for men	313%
Cosmetics for men	300%
Beard oils	230%
Face masks for men	190%
Backpack for men	187%
Purses for men	160%
Online cinema subscriptions	150%
Electric tools	147%
Gaming services subscriptions	130%

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Release date

February 2020

More information

Region

Russia

Survey time period

February 14-19, 2020

Special properties

Ozon platform users

Supplementary notes

The study was based on approximately 800 thousand orders on Ozon online shopping platform and 5 million search queries before the Defender of the Fatherland Day. It analyzed prices of gifts over the period February 14-19, 2020 compared the average on other days in 2020.

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