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Subscribing to SVoD services due to the coronavirus U.S. 2020, by ethnicity

According to a survey held in March 2020, 32 percent of Hispanic adults in the United States were more likely to sign up to movie or television streaming services as a result of the coronavirus outbreak, compared to 29 percent of adults part of other ethnic groups. For African American respondents, the figure stood at 33 percent, ten percent higher than the total sample and 13 percent more than the share of white adults.

Share of adults who are more likely to subscribe to a new TV or movie streaming service due to the coronavirus outbreak in the United States as of March 2020, by ethnicity

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Sources

Release date

March 2020

Region

United States

Survey time period

March 5 to 7, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

among respondents who were much more or somewhat more likely to subscribe

Method of interview

Online survey

Supplementary notes

Question: Are you more or less likely to do the following because of the coronavirus outbreak? Subscribe to a new TV or movie streaming service

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Statistics on "Online video in the United States"

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