Traffic on household appliances and electronics sites Russia 2018-2019, by source

Over one third of the online traffic on household appliances and electronics e-shop websites in Russia stemmed from online search. Direct access to such web pages generated 27 percent of the viewer flow between July 2018 and June 2019. Social networks and media advertising accounted for four and two percent of the traffic on this marketplace segment over the period under consideration, respectively.

Online traffic distribution on household appliances and electronics* e-shop sites in Russia from July 2018 to June 2019, by source

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Release date

November 2019



Survey time period

July 2018 to June 2019

Supplementary notes

* 126 e-shops of household appliances and electronics that were among the top 1,000 Russian e-tailers by volume of orders.

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