B2C adult product market GMV in China 2011-2019

In 2019, the gross merchandise volume (GMV) of B2C e-commerce adult product market in China was projected to reach 39 billion yuan, up from 25.13 billion yuan in 2018. The market size of adult product e-commerce in China would surpass 60 billion yuan by 2020, nearly a doublle within two years.

Gross merchandise volume (GMV) of B2C e-commerce adult product market in China from 2011 to 2018 with an estimate for 2019

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Source

Release date

August 2019

Region

China

Survey time period

2011 to 2018

Supplementary notes

Note: 1 yuan is equal to about 0.14 U.S. dollars and 0.13 euros (as of April 2020).

*Estimate.

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