Monthly sales volume of adult toys on Taobao and Tmall in China 2018-2019

Published by Agne Blazyte, Mar 28, 2022
In November 2019, the Chinese e-commerce platforms Taobao and Tmall sold around 3.15 million sex toys in China, reaching the peak in the whole year. The big sales were mainly driven by the largest annual shopping event in the country - Singles' Day on November 11, when many companies offer discounts and deals to encourage purchases.

Monthly sales volume of adult toys on Taobao and Tmall in China from December 2018 to December 2019 (in million units)

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Release date

March 2020

Region

China

Survey time period

December 2018 to December 2019

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