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YouTube: share of social network website visits in the United Kingdom (UK) 2015-2020

As of June 2020, YouTube held a market share of 2.3 percent among online social networking platforms in the United Kingdom (UK). Figures were calculated based on approximately fifteen billion hits online per month.

YouTube’s reach within the UK

In the third quarter of 2019 YouTube had a 78 percent penetration rate in the UK, surpassing Facebook, Whatsapp, Instagram and Twitter by number of active users. This made it the most widely used social network, and one of the more attractive digital advertising tools for marketers. During this period, it also had the highest reach among users aged 15 to 25, with over 80 percent of this demographic using the network.

The future of digital advertising

A report published in 2019 cited YouTube as the digital platform forecasted to enhance communications in the near future, as advertising shifts to become more visual. YouTube’s worldwide advertising revenues have also increased year on year since 2017, attesting the effectiveness of its monetization methods. The introduction of services such as its Partner Program, which collaborates with leading content creators to earn through in-video-advertising has helped YouTube stay relevant while generating and retaining a large audience base. In 2018 the top YouTube partners were BroadbandTV, Warner Music, UMG (Universal Music Group) and VEVO.  

Social network web visit share* held by YouTube in the United Kingdom (UK) from January 2015 to June 2020

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Release date

July 2020


United Kingdom

Survey time period

January 2015 to June 2020

Supplementary notes

*StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Includes desktop, mobile, tablet and console.

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Statistics on "Online video in the United Kingdom (UK)"

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