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Coronavirus drives surge in FMCG categories in early impact states in March 2020

Dollar sales of packaged foods increased by approximately 32 percent (compared to the previous year) in early impact states relative to the rest of the country in the United States in March 2020 due to the impact of the coronavirus pandemic. Other fast moving consumer goods (FMCG) categories that witnessed dollar sales growth are frozen foods and dairy, increasing by around 27 and 26 percent respectively.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Dollar sales growth of FMCG in early impact states* in the United States in March 2020, by category

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Release date

March 2020


United States

Survey time period

Week ended March 15, 2020

Supplementary notes

*Early impact states are California, Ohio, and Washington state.

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