Global consumers discouraging from brand use due to poor COVID-19 response 2020

During the time of the coronavirus pandemic, consumers seem to be unforgiving to brands which act inappropriately in response to the situation. During a March 2020 survey conducted in 12 global markets, it was found that consumers from China and India were the most likely to make negative reviews of brands that acted poorly in light of the COVID-19 outbreak, at 76 and 60 percent respectively. In comparison, only 16 percent of Germans said they had convinced others to stop using a brand because it was not responding well to the problem.