Global consumers discouraging from brand use due to poor COVID-19 response 2020

Share of consumers who convinced others to stop using a brand due to its inappropriate response to the coronavirus pandemic worldwide as of March 2020, by country

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Source

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Release date

March 2020

Region

Worldwide

Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree: I have convinced other people to stop using a brand that I felt was not acting appropriately in response to the pandemic

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