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Coronavirus global online user engagement impact as of April 2020, by industry

Due to the global coronavirus pandemic, online audiences are spending significantly more time on supermarket websites. In the week ending April 26, 2020, online users spent 15.7 percent more time per user session in the online supermarket segment compared to the reference period in January and February 2020. In comparison, tourism user session time spend decreased by 30.4 percent.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Coronavirus impact on time spent per online user session in selected industries worldwide in week ending April 26, 2020

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Release date

April 2020



Survey time period

week 4/20 to 4/26 compared to reference (Jan 6 to Feb 16)

Number of respondents

1,400 sites

Special properties

4.8b sessions and 23b pages views over the last 11 weeks of 2020

Supplementary notes

According to the source, "our analysis is based on 7b sessions and 35b pages views over the last 15 weeks of 2020, from January 6 to April 19. We have compared behaviors across 20+ industries since the outbreak was first reported globally (week of Feb 17) compared to the period immediately before (first 6 weeks of the year: the reference period)."

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Statistics on "Coronavirus: impact on media consumption worldwide"

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