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Brazil: Instagram influencers 2020, by follower numbers

In 2020, the majority (55.3 percent) of Brazilian Instagram influencers had between five to 20 thousand followers. Approximately 5.5 percent had more than 100 thousand followers and less than 0.4 percent more than a million.

Distribution of Instagram influencers in Brazil in 2020, by number of followers

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Source

Release date

February 2020

Region

Brazil

Survey time period

February 2020

Number of respondents

515,830 influencers

Supplementary notes

Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.

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Statistics on "Social media usage in Brazil"

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