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Leading brands in Instagram influencer marketing worldwide in 2018, by earned media

Published by Valentina Dencheva, Jan 6, 2023
This statistic presents information on the leading brands in Instagram influencer marketing worldwide in 2018, by earned media value. The data shows, that Fashion Nova generated close to 588 million U.S dollars in earned media from Instagram in 2018.

Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars)

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In cooperation with
InfluencerDB
Release date

May 2019

Region

Worldwide

Survey time period

May 2018

Special properties

based on an analysis of 5.5 million Instagram posts

Supplementary notes

Out of the 20 best-performing brands in influencer marketing 2018, seven in the report's ranking are not actually brand channels but instead, represent aggregator accounts that curate and repost influencer content.

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram marketing and advertisingContent marketingTikTok
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