Instagram influencer usage of automatic likes worldwide in 2018, by country

This statistic presents the percentage of Instagram influencers using automatic likes in selected countries worldwide as of December 2018. According to the findings, the country with the highest rate of automatic likes usage was Russia, at 4.44 percent. In Brazil 1.35 percent of Instagram influencer accounts exhibited the use of auto likes.

Percentage of Instagram influencers using automatic likes in selected countries worldwide as of December 2018

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Source

Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Supplementary notes

Source defined the Instagram engagement method of Auto Likes as a special services or apps that offer a certain amount of likes on every influencer's post. Many of these posts are likely coming from bot accounts.
Source defined the following methods in detecting influencers who use Auto Likes:

  1. Accounts of likers look suspicious: private accounts, accounts with no photos and bio, strange account names with a random set of letters and numbers.
  2. The number of likes: too many likes or the same amount of likes on each post.
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