Instagram influencer usage of automatic likes worldwide in 2018, by country

Percentage of Instagram influencers using automatic likes in selected countries worldwide as of December 2018

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Release date

February 2019



Survey time period

December 2018

Supplementary notes

Source defined the Instagram engagement method of Auto Likes as a special services or apps that offer a certain amount of likes on every influencer's post. Many of these posts are likely coming from bot accounts.
Source defined the following methods in detecting influencers who use Auto Likes:

  1. Accounts of likers look suspicious: private accounts, accounts with no photos and bio, strange account names with a random set of letters and numbers.
  2. The number of likes: too many likes or the same amount of likes on each post.
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