In a January 2019 survey of marketers in the United States, 81 percent of respondents found that quality of content was the most important reason why they chose a given influencer over another. Target audience and engagement rate were also highly ranked on the list.
Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019
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Mediakix. (February 14, 2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. "Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019." Chart. February 14, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. (2019). Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix. "Leading Factors Determining The Cooperation with Influencers According to Marketers in The United States as of January 2019." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/
Mediakix, Leading factors determining the cooperation with influencers according to marketers in the United States as of January 2019 Statista, https://www.statista.com/statistics/1042414/leading-factors-swaying-towards-cooperation-with-influencers-us/ (last visited March 31, 2020)
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