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Verified Instagram account engagement rates worldwide February 2020, by profile size

A February 2020 study analyzed over 200,000 Instagram influencer accounts. The findings show that verified accounts with one thousand to five thousand followers have the highest engagement rate, at 4.84 percent. In contrast, verified accounts with over one million followers only have an engagement rate of 1.72 percent.

Engagement rate of verified Instagram influencer accounts worldwide as of February 2020, by profile size

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Source

Release date

February 2020

Region

Worldwide

Survey time period

February 2020

Special properties

based on 210,449 influencer accounts

Supplementary notes

The source defines engagement rate as "the percent of the audience who likes or comments on the posts (engages with the content)."

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