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Consumer attitudes towards switching brands based on best offers in the UK 2019/2020

A survey of over 12 thousand individuals carried out in the United Kingdom in 2020 found out that more than 60 percent of consumers switch between their usual choice of brands based on the best offer available on them on a particular week.

To what extent do you agree or disagree with the statement "I buy a number of brands and switch between them based on what is the best offer that week"?

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Source

In cooperation with
dunnhumby Beyond
Release date

July 2020

Region

United Kingdom

Survey time period

November 2019 to May 2020

Number of respondents

12,494 respondents

Age group

18 years and older

Method of interview

Online survey

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