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U.S. adults more or less likely to use TikTok in light of company-related news 2020

Published by H. Tankovska, Jan 28, 2021

A July 2020 survey revealed that 24 percent of online adults in the United States were more likely to use TikTok after learning that TikTok was taking action by committing over 250 million U.S. dollars to support communities that have been affected during the outbreak of coronavirus. In contrast, 29 percent of respondents stated that they were less likely to use the social video app after hearing that United States government was looking at banning TikTok and other Chinese social media apps. TikTok is owned by Bytedance, a a Beijing-based online technology company.

Share of online adults in the United States who are more or less likely to use TikTok in light of select news regarding the app as of July 2020

	More likely to use TikTok	Less likely to use TikTok	No impact either way	Don't know/no opinion
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Release date

June 2020

More information

Region

United States

Survey time period

July 7 to 9, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Orignial question: If you knew the following, would it make you more or less likely to use TikTok?
The United States government is looking at banning TikTok and other Chinese social media apps
India’s government banned nearly 60 Chinese mobile apps including TikTok and WeChat in late June 2020
TikTok’s CEO previously served as an executive at Disney
TikTok is led by an American CEO, with hundreds of employees and key leaders across safety, security, product, and public policy here in the US
TikTok says its data centers are located entirely outside of China
TikTok says that none of its user data is subject to Chinese law
TikTok is a leading destination for short-form mobile video and its stated mission is to inspire creativity and bring joy
TikTok is taking action by committing over $250M to support communities that have been affected during the outbreak of coronavirus.
TikTok will be providing $50M in grants to educators, professional experts, and nonprofits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance learning format
TikTok says it will leave Hong Kong, joining other big tech firms in expressing concern about operating in the Asian financial hub after China imposed a controversial national security law there
President Trump recently extended an executive order banning U.S. companies working with or buying telecommunications equipment from a number of Chinese companies
TikTok’s parent company ByteDance is headquartered in Beijing, China.
The TikTok app has been downloaded about 2 billion times globally.
TikTok has been repeatedly criticized by US politicians who accused the short-form video app of being a threat to national security because of its ties to China.
TikTok has become the first Chinese social media platform to gain significant traction with users outside of its home country